AEO Spotlight Introduces Search Query Intelligence to Turn Google Search Data Into a Content Roadmap

AEO Spotlight announced Search Query Intelligence, a feature that connects a site's Google Search Console property and turns organic search demand into a ranked content roadmap. The platform now shows teams exactly which Google queries are going unanswered by their content, alongside where they already appear in AI answers. Until now, the platform detected content gaps from AI-answer data alone, flagging questions where a brand is missing from ChatGPT, Gemini, Perplexity and the other answer engines. Search Query Intelligence adds the organic-search side of the same problem: queries Google is already showing a site for, with real impressions, but where no page of that site ranks well enough to capture the visits. ## What It Does Once a verified Google Search Console property is connected, AEO Spotlight ingests the property's search query data on a rolling window and classifies each cluster of demand into one of three suggestion types, ranked by estimated impact. ## Three Types of Suggestions - **Content gap.** A query is generating impressions but no page of the brand ranks in the top 10. AEO Spotlight suggests a title and target entities for a new page built to capture demand Google is already demonstrating. - **On-page lift.** A query is generating impressions and the brand ranks between 11 and 40. Instead of writing new content, the platform suggests strengthening the existing page with better internal links, FAQ and schema, and fresher information. - **CTR fix.** A query ranks in the top three but earns a low click-through rate. The suggestion is to rewrite the title and meta description to earn the clicks the position should already be getting. Noise is filtered out automatically, including brand queries and location-expansion variants, and suggestions that duplicate content the site has already published are suppressed so the review list stays clean. ## From Search Console to Content Studio Content-gap suggestions appear in a review list in the Search Intelligence Search Query Gaps tab. With one click, a suggestion becomes a Content Studio opportunity that carries its full traceability, the source query, search position and impressions, and then flows through the existing pipeline: brief, full GEO-optimized article with JSON-LD schema, fact-check, publish, and tracking until AI starts citing it. That means the same coverage-state, dedupe and lifecycle logic used for AI-answer gaps applies unchanged, and teams never have to export a CSV and guess what to write next. ## What It Means for Users For agencies, the feature turns each connected client property into a per-client content roadmap with no spreadsheet work. For in-house teams, it unifies two views of the same goal: show up when people search, whether they ask Google or an AI assistant. ## Availability Search Query Intelligence is available now in Search Intelligence's Search Query Gaps tab. Existing monitoring accounts can connect a verified Google Search Console property and begin generating suggestions immediately. ## About AEO Spotlight AEO Spotlight is an answer engine optimization platform that helps brands understand and improve how they appear in AI-powered answers across ChatGPT, Gemini, Perplexity, Brave AI, Grok and Claude, and now uses Google Search Console data to close the content gaps that keep them out of those answers.