One AI visibility score — and the four factors behind it

The Brand AEO Score is a single 0–100 number for how your brand is doing in AI answers, and the card it sits on shows its working: four weighted factors, each with its own sub-score and the counts that produced it. It is measured as monitoring runs, day after day, so you are reading a trend rather than a one-off snapshot. It is measured across the 8 engines your paid plan monitors.

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What you get

The score, with its working shown

Open the card and every part of the number is there: the four factors, the share of the score each one carries, the sub-score it earned and the counts behind it — so you can see which factor moved and why, not just the total.

Four factors that tell you why it moved

Platform Diversity carries 37.5%, Query Breadth 25%, Citation Frequency 18.75% and Trend Direction 18.75%. Each is scored 0–100 on its own, so "citations went up but you are still on one engine" is a conclusion the card can actually support.

Measured over time, not captured once

The 30-day panel keeps one point for every day that had a scored monitoring run — 19 scored days in the example above — so you read direction instead of a single reading. A day with no scored run shows a dash, never a zero.

What the score covers — and what belongs to a page scan

Content Quality is measured separately, per cited page, because a page-level scan describes a page rather than a brand. Share of voice, citation counts and open gaps sit beside the score as their own measurements.

Where it sits next to the free checks

The score is the paid dashboard metric, measured across the 8 engines that paid monitoring runs. It is a brand-level measurement over stored AI answers, not a page-level scan, so one does not stand in for the other.

See it in the product

Visibility detail panel headed "last 30 days": a Visibility score line chart labelled "19 scored days" that sits near 20–30 from 24 September, dips on 29 September, then climbs to about 51 on 21 October and eases to about 41 on 22 October; below it a Citations by platform bar chart labelled "20 in last 30 days" with one bar per day split between Perplexity and Gemini, and a line reading "No citation in this window: ChatGPT, Google AI Overviews, DeepSeek, Grok, Claude, Microsoft Copilot". — Nineteen scored days out of thirty, one point per day — the shape of the line is the evidence that the number is measured over time, and the bars below say which engine did the citing.

Four dashboard summary cards: 26 Citations with a "View citations" link; 37 "Your pages AI cited" with 189 citations, latest Perplexity · 22 Oct, and a "See your cited pages" link; a gauge reading 31% "Visibility score (7D)" marked low visibility; and 1 "Open Content Gaps" with a "Fix in Content Studio" link. — The counts that sit beside the score — citations, the pages of yours an answer actually grounded on, the 7-day visibility rate and the open gaps waiting for content.

A panel titled "Mentioned vs cited" reading "54.0% of answers named you · 54.0% cited a page of yours · 20 mentioned · 20 cited · 37 answers", then the four-way split: named you and cited your page 20 of 37, named you with no page of yours cited 0 of 37, cited your page without naming you 0 of 37, neither 17 of 37. — Being named is not the same as being linked: every answer is split into named-and-cited, named-only, cited-only and neither, so a mention without a citation stays visible.

Why you can trust the data

The weights are fixed and printed on the card: Platform Diversity 37.5%, Query Breadth 25%, Citation Frequency 18.75%, Trend Direction 18.75%.

A factor with too few citations to measure shows a dash with its reason, and the card states how many of the four factors the score rests on.

The 30-day view holds one point per scored day; a day with no scored run is drawn as a dash, not a zero.

Content Quality is measured per cited page and does not move the brand score.

Questions

Is this the same score I get from the free checks?

No, and they should not be read as one another. The Brand AEO Score is the paid dashboard metric for a brand, built from four factors across the 8 engines you monitor. The free checks return a first read, not this score.

Does content quality affect the score?

No. Content Quality is measured separately, per cited page — run a page scan when that is the question you are asking. The brand score is built from platform spread, query breadth, citation frequency and trend, and nothing else.

Why can the score change when I did nothing?

AI answers move on their own: new sources get cited, rivals get picked up, models update. That is why the score is measured as monitoring runs and read as a trend, with the four factors showing which part of it moved.

What happens when a factor cannot be measured?

It shows a dash with the reason instead of a number, and the card states how many of the four factors the score rests on. A factor is never filled in with a zero or a neutral default to make the total look complete.

Is the score a ranking or a recommendation?

Neither. It summarises what the answers you monitor actually did — which engines cited you, how many citations were recorded, how many of your prompts got an answer, and which way the citations are moving. The actions it implies live in the recommendations and Content Studio, not in the number.